What Makes You Unique?
Camp Clarity – Episode 3
By Marnie Marcus
I’m taking the Camp Clarity Course and I’ve made it to The Only Statement.
So what’s the Only Statement?
It distills your magic elixir — what makes you special. If you’re a business coach, there are thousands of business coaches.
Why should someone do business with you instead of someone else? Whatever product or service you offer, there is bound to be competition. What makes you different?
Until you know what makes you special, and until you can convey it to your potential customers, you’ll continue to blend in with the crowd.
If you’re like me and you have lots of interests and a broad-skillset, you may have a tough time narrowing down an “Only Statement” for what makes you unique.
One thing that helped me as I went through this process was to detach from the actual product or service I was offering and look at what I’m hearing from customers. I looked at what THEY say makes me unique — no matter what I’m offering.
In this vlog, I share what I discovered and my own personal “Only Statement.”
I’d love to hear your “Only Statement.” Please share in the comments below.