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The Best Kept Secret of ALL Successful Online Business People

By David Perdew 1 Comment

The Best Kept Secret of ALL Successful Online Business People

Do you want to know why some people seem to be so successful online? And you’re not?

First…Ouch?

The idea of not being successful (that’s a nice way of saying “failing”) is really a hard pill to swallow, but we deal in the reality business here at MyNAMS.com.

And if you’re struggling to find your way, even if it’s from one level of success to the next, then you MUST pay attention because…

Success is easy…if you know the secret.

You’ll hear a lot of successful people repeat that same claim too.

Less successful folks roll their eyes or discount it completely because it seems:

  1. Too simple
  2. Not tactical enough
  3. Too scary
  4. To require higher self-esteem and confidence than we have on hand
Alex Mandossian
Alex Mandossian

A few years ago, I went to my mentor and coach at the time, Alex Mandossian, and complained about how I was working so hard for the $27 sales.

He smiled and said, “That’s where your self-esteem has put you.”

Huh? What the heck. I want to raise my prices. Why is he hitting me about self-esteem? This is not therapy!

He went on to say, “Pricing is a self-esteem issue. That’s all. How much do you think your time and energy is worth? Obviously, you think it’s worth $27.”

Double Ouch!

He was right.

I had to take a hard look at myself and my business.

What did I want? Why was I doing this? I ask myself three questions:

  1. Was I building a job?
  2. Was I building a business?
  3. Was I building a life?

If the answer wasn’t “LIFE” (and with a lot of enthusiasm), I had to re-evaluate.

Alex was EXACTLY the right mentor for me at the time. No one has more enthusiasm for LIFE than he. So, I followed his advice and addressed the elephant in the room:

Why was I doing what I was doing?

He understood right away that Charlsa (my lovely wife) was my biggest reason why.

CharlsaAndMeAtATTStadiumUAvUSC
David and Charlsa at ATT Stadium for Alabama v USC

We fell for each other and married in mid-life after messing up a couple of other relationships.

So Alex forced me to do something I’d never done prior to working with him.

She was involved in every coaching call, every strategic business decision, every workshop we put on, and every issue that impacted us in a large way.

When Alex, Charlsa and I met to make strategic decisions about what needed to be done for the business, he always looked to her and said, “What do you think?”

Alex taught me how to start living that Big Why of mine right there and then.

If Charlsa, and spending more time with her, having more fun traveling with her, and involving her more in my daily life to build an even better and more fulfilling relationship, was my Biggest Why, then… Why wait!

Start now.

Not when the business was huge.

Not when I had a manager.

Not in only certain parts of my life.

Not when I had more time.

Not when I could squeeze her in.

Now.

Start now.

Live your WHY.

Alex, like a great coach, never said these words. He just demonstrated it. He made me dig for the answer.

He knows I’m a good student who watches every move adapting what works for me and what doesn’t.

When you know WHY you do what you do, you finally know how to measure real success.

No longer do you compare yourselves to the people who are ultra-successful in our eyes and say…

  • “If I had a gazillion like Super Guru, then I’d be successful.”
  • “If I drove a Ferrari like Young Hotshot, then I’d be successful.”
  • “If I lived on 95 acres in the middle of the woods with a lake in my own log cabin like David, then I’d be successful.”

Get rid of the if-onlys because it does absolutely nothing to improve your day. In fact, they often reinforce that self-esteem issue we talked about in the beginning.

My measure of success is simple now:

How much time did I spend with Charlsa today? Did we have fun? Or are we stressed?

David and Charlsa at the Beach
David and Charlsa at the Beach

If we don’t spend enough time together, then we have to fix that.

If we’re stressed, we have to figure out why and remedy it. Usually it comes down to being more grateful for what we have.

Sure, you say. That’s sounds great for you. You have a big business with lots of experience.

Every week, just like anyone else in business, I have payroll, rent, infrastructure costs, customer service issues, partnerships that are working really well, and those that are not working at all.

I have to hire people. And I have to fire people.

And cash flow can be an issue if it’s not managed carefully.

We do a ton of training. We create products. We have a support staff. And we work with lots of partners.

But the most successful online business people live from their Big WHY!

Always.

If you don’t do that, you’re lost.

And of course, the question is:

How do you find your Big WHY?

That’s the foundation for everything. And it’s absolutely the right question.

In an Insiders Club only training session, we’re digging into this question in ways you never imagined.

This is so important that we advise clients to do nothing else until this question is answered definitively.

Once you know the answer, the rest becomes mere execution.

Start with this question and come prepared to dig in.

If you’re not an Insider already, your cost of admission is $1 for a 14-day trial to the Insiders Club. Your cost of inaction (as Alex likes to put it) is lost time, frustrating mis-steps, and money spent on stuff that leads you down the wrong path.

Don’t make that mistake. Join us in this online training session. One dollar can change your life.

clicktolearnmoreYou can cancel immediately if it’s not for you, but this is the kind of training that we share only with Insiders.

(If you’re already an Insider, you can register for the training in the MyNAMS Insiders Club Private Facebook Group)

insidersclub-1

Category: Featured Content, NAMS Notes

Want to Make Money While You Sleep?

By 1 Comment

Have You Ever Wished You Could
Make Money While You Sleep Or Vacation?

Make Money While You SleepWho else wants to make money without
constantly trading hours for dollars?

 

Selling products online can make this a reality. If you want a product that requires the least amount of hassle to deliver and the highest profit margin, a digital information product is ideal. Information products can take many forms:

  • Videos
  • Reports
  • Guides
  • Manuals
  • Software
  • Audios
  • Kindle books
  • Virtual Summits
  • Webinars
  • Courses
  • Memberships and more!

If you know something the average person doesn’t … if you know how to solve a pressing need for a big enough group of people … there could be an information product in you.

When you think about transforming your knowledge, expertise, or life experiences into an information product, you probably have lots of questions that come to mind.

  • What do I know how to do that people will pay for?
  • Is my idea viable as a product?
  • Does anyone really care about what I have to say?
  • How do I take my very personal experience and translate it into a system other people could follow and use in their own lives?
  • How do I find the people who would want to buy my information product? How do I get them to come to me?
  • What if I spend a bunch of time and money creating a product and never sell a single one?
  • I have several ideas, how do I know which one to pursue first?

Notice that all these questions are about you and your fears, concerns, and your personal success or failure. The first step to creating a phenomenally successful information product is to get the focus off you and shifted onto others.

“What others?” you may wonder.

The people you’re going to serve with your information product, that’s who!

When you focus on your potential customers, things start to shift. Here are some questions you should be asking instead:

  • What types of questions do people frequently ask me?
  • What types of people tend to come to me for help? And for what?
  • What types of people really make me feel happy and fulfilled when I’m able to assist them?
  • What are the most pressing problems for these people?
  • What keeps them up at night?
  • How would they describe their problem? What words would they use?
  • How is their problem negatively impacting their lives? Their career? Their family, friends and dreams for the future?
  • What is this problem costing them in time, money, resources and lost possibilities?
  • How are they being blocked or stopped by this problem they’re facing?
  • How would their lives be different if this problem disappeared tomorrow?
  • What would they be able to do, be, have or experience if the problem were magically gone?
  • If one of these people were standing in front of me today, begging for my help, what is the first thing I would tell them? The second? The third? The fourth? Etc.

When you shift the focus off yourself and onto the people you’re here to serve, you start listening better. You start paying attention to the people who are coming to you and you see the common threads and the vocabulary they use. You listen with your heart to the challenges they face, their hopes, fears, longings and frustrations. This gives you an inside track on the very best products to create.

Asking yourself these questions and others will lead you along a bread trail. Follow the bread trail. It will help you create a product for people who desperately need solutions only you can provide. That’s right! Even if you offer a solution others sell, there are some people who are only going to receive it from you. You’re the person on this planet who is meant to provide their answers.

     
To get started on your information product, please join us for our September 30-Day Product Creation Challenge in the MyNAMS Insider Club. You owe it to the people you’re here to serve to offer them the hope, healing and solutions they need. Continue to Custom Content Wizard here

insidersclub-1

Category: Featured Content, NAMS Notes

Do You Dread Setting Goals Or Crafting a Big Vision?

By Leave a Comment

Do You Dread Setting Goals
Or Crafting a Big Vision?

setting goals

Camp Clarity – Episode 7

By Marnie Marcus

Are you a planner? Or are you more of a fly-by-the-seat-of-your-pants kind of person? If you’re like me, you may have a hard time setting concrete goals for the future because planning feels too structured. You may also have trouble creating a big vision for your life and business.

We all know it’s important to have goals and visions. Yet, spontaneous folks can get a bit nervous or downright obstinate when we’re told we have to craft them.

Why Do We Avoid Setting Goals and Crafting Clear Visions?

  • You may have trouble getting excited about a Big Vision because it feels too rigid.
  • Or maybe the wonder of the unknown is more exciting to you than a concrete objective.
  • You may have learned to trust something higher than yourself to lead you along, and choosing something concrete feels like you don’t trust the Divine.
  • Perhaps you’re afraid you’ll pick a goal that won’t satisfy you in the end.

Frankly, if a vision doesn’t jazz you now, it probably won’t satisfy you in the future. It also won’t have the juice to propel you forward with determination and resilience to do what it takes to achieve it.

This puts us spontaneous folks in a pickle, doesn’t it? This is what I’ve been wrestling with as I have been going through David Perdew’s Camp Clarity program. I knew the big vision part was coming, and I actually dreaded it.

I know firsthand the type of compelling passion and clear vision it takes to achieve a big dream. I know, because I just achieved one of the biggest dreams of my life.

So, in going through the program, I have had this haunting feeling that there is no missing thing “out there” that will ever propel me at the level that vision did.

I love my life. I’m happier than I’ve been in years, yet even I sense there’s something more. But it’s not a “thing” and it’s not a “place” and it’s not some “achievement.” Traditional goals and visions feel lackluster.

Then, I had an epiphany while working through David’s Big Vision exercise. This is what I’m sharing in this vlog segment. I hope it gives you some ideas – especially if you’re more spontaneous like me.

 

 

     

 

 

Grab Your Free Checklist and Discover How to Love Your Life and Love Your Business!

Did you miss Episode 1? Check it out here.

Did you miss Episode 2? Check it out here.

Did you miss Episode 3? Check it out here.

Did you miss Episode 4? Check it out here.

Did you miss Episode 5? Check it out here.

Did you miss Episode 6? Check it out here.

Marnie_Bio (2)

Category: NAMS Notes

What Triggers Make Your Customers Buy?

By Jen Perdew Leave a Comment

How Would You Like to Get a 226% Increase in Sales Conversions?

Yep, sure!

Who wouldn’t like to see that kind of massive conversion increase?

Of course that’s the holy grail of every online business:bigstock--123847871-450

Find simple and inexpensive ways to increase conversion
dramatically with the traffic that you already have.

My friend Terry Dean, one of the best online marketers around, focuses on conversion techniques for all of his coaching clients.

And one of his favorite sayings is, “You don’t have a traffic problem; you have a conversion problem.”

Of course, without any traffic at all, conversions don’t matter.

But if you have even a little bit of traffic, and you want to increase your conversions dramatically, the fastest and easiest way is to add scarcity to your offer.

But there are dangers in using scarcity incorrectly.

Seize The MomentIn fact, it could backfire on you completely. But done well, scarcity can be a beautiful thing.

In a few minutes, we’ll look at a test by a clothing retailer that resulted in 226 percent increase in ROI.

Time limited offers have worked in every industry for centuries
If you’ve ever used coupons, bought a car on sale, gone to the Macy’s one-day sale, bid on any eBay auction, then you’ve been affected by time-limited marketing.

They all do it. And they do it because it works so well.

Case Study #1

Yaro Starak, a well-known online marketer, says,

"It became apparent that during a complete online launch process with a time based deadline (usually closing down of the offer, or a hefty price increase after deadline), that in the last 24 hours the total number of sales would increase by at minimum 50%, and could even double…

For example, if a product was ‘open’ for a week, and during the first 6 days I made 100 sales, then within the last 24 hours I’d make anywhere from 50 to 100 more sales.

This happened every single time."

 

bigstock--132454052

And He's Not Alone

Glance through JVZoo or any other online marketplace and you’ll see all forms of scarcity including:

Time limited offers with countdown timers (“tick-tock”)

Limited ‘in-stock’ availability (“only 3 more in stock”)

Seasonal offers (“Pumpkin Spice Latte available until Jan. 1”)

Limited production (“only 100 will be printed”)

Quantity limited (“only 19 left at this price”)

Free shipping offers (“free shipping if you purchase the next 20 minutes”)

Expiring coupons (“coupon expires on 4/1”)

Customer behavior (“1003 liked this product too”)

Limited production (“only 100 will be printed”)

The Fear of Missing Out

According to psychologists, scarcity actually creates a mini-crisis for someone and it focuses the viewer on taking action to alieve the condition.

They know if they don’t act now, they may lose out on a deal.

And it turns out that losing out, the Fear of Missing Out or FOMO, is the driving emotional factor behind most purchases.
In fact, researchers have shown that FOMO is twice as likely to drive sales as an opportunity to seek pleasure.

Scarcity increases customer desire because it forces action. You can’t really be a fence sitter if the product is not going to be available tomorrow.

Crazy sale super discounts pop art retro style. The family runs to the store

The Elements of an Irresistible Offer

What does Terry Dean have to say about it?

In his Golden Glove, a marketing device which highlights the five elements of an irresistible offer, Terry Dean adds scarcity as the fifth and possibly the most important of the elements calling simply:
Reason to act now.

Without a reason to act now, people don’t have to take any action.

And they don’t.

If someone buys a product from you without scarcity, it means they have a desperate problem and need a solution right now, no matter what the price is.

What about price? Is price always the trigger in scarcity ploys?

No, there are many ways to INCREASE price because of scarcity.

Businessman Hand Giving Five Star Rating, Feedback Concept

We Can All Take A Lesson From Apple

When the iPhone first came out, Steve Jobs understood and used scarcity to maintain a premium price.

I knew the person at AT&T really well who managed the iPhone launch.

She dealt directly with Jobs. AT&T had the exclusive (another form of scarcity) contract to sell the first iPhone.

The launch date of the iPhone was months away, but set in stone because they had to leak it, then meet it to build anticipation. The company began taking pre-orders.

I don’t remember the exact numbers, but let’s say that Apple was releasing only 1 million phones on launch day.

Pre-orders were many times that number.

bigstock-Apple-Starts-Iphone--Sales-Wi-72223027-300px

Of course they could have. But the lines at the front door would have been shorter and no one would have spent the night in a tent on the sidewalk to make sure that they got the first iPhone.

Early adopters are the best friend of the scarcity tactic because they become the new evangelists with the coolest tools.

Apple was able to maintain that position for many years with every new launch. People that say launches don’t work should study Apple – they’ve mastered the launch.

And let’s talk about that launch date.

Launch dates build anticipation that result from a countdown.

And a countdown timer is shorthand to your brain that this is urgent.

And as we’ve said, our brain has a hard-wired response to urgent feelings, especially if we think we’re going to lose something, even if the loss is just an opportunity to get something.

In fact, scarcity actually makes people feel like something is more valuable – even when it’s not.

Case Study #2

What does a world class violinist have to do with this?

Let’s talk about Joshua Bell.

He’s a world-class, high-priced concert violinist. People stand in line for days to pay hundreds of dollars for tickets to see him perform in major halls across the world. 

     

As an experiment to see how people valued his music outside the concert hall, he decided to play a free, unannounced concert in the Washington, DC subway. That's him in the 2-minute video at the right.

Imagine that you walk into the station and hear this beautiful violin music coming from an ordinary man dressed in casual clothes.

There’s no sign, no press crew, no indication in any way that this man is special.

People ignored him, until one woman at the end recognized him and said she'd seen him play at "The Library of Congress..."

He is one of the most gifted and respected violinists in the world. This performance was free. People on the subway did not “value” him as much as when they paid for tickets in Carnegie Hall.

But the music was the same.

In the subway, Joshua Bell’s music was not scarce.

In the concert hall, it is. And the perceived value was in the concert hall, not in the common subway station.

That’s the difference.

So, what exactly is scarcity?

Remember when your mom or dad said, “You always want what you don’t have.”

Or perhaps my mother had nailed it when she said, “If I had a pile of dog poop, you’d want one too!”

Science of the brain tells us she was right.bigstock-headless-man-holding-surprised-45210907-300px

If you’ve got it, I want it. If I’ve already got it, you can have it.

Christmas morning is a great example. Kids often abandoned the race car or Barbie doll that they’d insisted they absolutely had to have because they saw something else under the tree.

That reaction is hard-wired in us.

Our brain releases measurable chemicals when we think we’re going to miss out on something.

The more difficult it is to acquire something the more value that thing has.

Rolls Royce automobiles are incredibly difficult to get. There’s a long waiting list.

But if you offer me free shipping in the next 20 minutes, my brain gets just as lit up as if I’d been put on the waiting list for a Rolls.

Why resist it?

redtimerSo, for years, I stuck my nose in the air and said, “I won’t use deadlines and scarcity gimmicks in my marketing. That’s ridiculous!”

Boy, was I wrong.

If you want to sell something, you have to add a deadline.

But if you overdue it, then people don’t believe you. That’s why when we build the Simple Conversion Commander plugin, we did so with the requirement that it manage marketing campaigns so that an offer was gone when it said it was gone.

That’s just keeping your integrity tidied up.

But the other benefit is that it helps train your people to pay attention. If you say it’s gone at midnight ET, then it should be gone at midnight ET. Not PT, or MT, but ET.

Then, the next time a promotion runs and it says midnight ET, folks will know. After midnight and you’ll lose out.

 

Case Study #3

Remember that 226 percent ROI increase?

That came about with one little change to an online ecommerce page where a Dutch retailer was selling a suede jacket. The results are  below.

Look closely and you'll see one little thing that makes all the difference in the world.FreeShipping26%ResultsIncreaseAYep, it's the scarcity element.

The test was very simple.

The first listing, call it Test A, was exactly the same without the scarcity element.

The second listing, Test B, added the inline text timer to off next day delivery. It doesn't even offer "Free" next day. It just says to order before the timer goes down and you'll get it next day.

That simple change - adding a scarcity element with a timer - resulted in a 226 percent revenue increase on that listing.

That's powerful!

Over the two-week test, the conversions went from 3% (on the page without the timer) to nearly 7 % regularly with nearly 50,000 visitors. All day long!

The timer had a major (and predictable) impact according to the website WhichTestWon.com.

If you add time-limited scarcity in a strategic way, your results could be similar.

Finally, there's an app for that...

Managing your marketing campaigns to include scarcity is truly a mechanical
process. It’s a set-it-and-forget-it affair. Or at least, it should be. 

I’ve stayed up many nights to change the price on a page.

Or close down an offer.

Or redirect a page to a new page.

And it’s a pain to do that.

The Simple Conversion Commander is the tool that does just that. It’s a WordPress plugin, but works with raw code for non WordPress sites.

To add scarcity to your posts, be sure you check that out.

Check out Simple Countdown Creator here!

Category: Featured Content, NAMS Notes

Big Dream: Make Room to Dream Big

By Leave a Comment

Do You Even Have Room for Your Big Dream?

Big Dream

Camp Clarity – Episode 6

By Marnie Marcus

Have you ever considered whether you even have room for your big dream?

In life we tend to accumulate things. We collect not only physical items, but also ideas, beliefs, habits, and activities. Eventually, there comes a time when we’ve accumulated so much, there isn’t room for what matters most.

As I’ve gone through David Perdew’s Camp Clarity program and re-examined my core values, guiding principles, assets and my vision for the future; it’s become clearer that there are some things that I need to let go.

That’s what the “Dumping Ground exercise” is all about. In it, David has you go through the five main areas of your life and look for things that no longer serve you. What’s taking up valuable, time, space, and energy in your life? What that no longer serves you?

In this vlog I share my experience with the “Dumping Ground” exercise.

 

     

 

Grab Your Free Checklist and Discover How to Love Your Life and Love Your Business!

Did you miss Episode 1? Check it out here.

Did you miss Episode 2? Check it out here.

Did you miss Episode 3? Check it out here.

Did you miss Episode 4? Check it out here.

Did you miss Episode 5? Check it out here.

Marnie_Bio (2)

Category: NAMS Notes

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