One Simple Test That Boosted My Revenue

As a high level six figure online business owner, you’re generating steady revenue and deliver products your audience is screaming for!

Now is the time to really start digging into your numbers!

Your business is sustaining itself enough so that you can ACTUALLY take the time and let your team run the show for a couple of days, right?

This is actually one of my favorite things to do.

I know, you’re probably rolling your eyes because it means wading through boring numbers, but think about this:

If you can make minor tweaks in your existing campaigns that ultimately drive profit, that’s real money!

Here’s an example that will prove my point!

I’ve been working on a Facebook Campaign for the past month.

We’ve gone from a campaign that was losing money hand over fist to one that is now generating about $2 for every $1 we spend. And we’ll do that all day long.

But it wouldn’t have worked without being able to really dig into the numbers!

The Scary Facebook Ad Campaign

Facebook can be a scary place to spend your advertising dollars if you don’t have a way to specifically measure your results. To do that, you have to pay attention to every part of your funnel.

Lot’s of people’s eye glaze over when they hear funnels.

For the purpose of this example, I’m talking about the funnel for one specific product from lead gen to purchase.

Understanding that your product funnel has multiple touch points, and that you MUST test each of those touch points is the key to being able to dial in your return and scale your advertising dollars.

Our Facebook Campaign led to a Free Report. Our original numbers were:

• Good traffic  – about 6% of the people seeing the ad clicked on it.
• Opt in rate was about 10%.
• But we had NO sales.

When analyzing all of our campaigns, I focus on the following pieces of the ad.

Traffic, Conversion and Profit.

Every campaign has multiple conversion points. And each has to be tested in order.

Start with #1, then #2 before you can analyze #3.

Sounds logical, right?

But one of the biggest mistakes people make with their advertising is they go straight to #3.

PROFIT!

They throw their hands up in the air and give up and declare YOU CAN’T MAKE MONEY ON FACEBOOK! Listen I’ve done it. I’ve spent about $2000 in Facebook advertising before I started working through the exact process I’m showing you below.

Test #1 

# 1 Traffic – My traffic was there. Maybe not great traffic numbers but we went with what we had. I was spending $5 a day on my ad initially to test the waters. I’ve since bumped it to $25.

#2 Conversions – Initially my Landing Page was Converting at about 10%. Not great and I definitely wasn’t covering my advertising costs but we’ll get to that in a minute.

#3 Profit – I was in the HOLE. No sales means no profit.

This next part is important – Because I used redirects in all of the ads and on all of the landing pages, I was able to quickly test changes to my product funnel.

Test #2 

#1 Traffic – Didn’t change a thing.

#2 Conversions – I made minor tweaks on my Landing Pages and tested one against the other using a redirect and split test. My conversions jumped immediately to 37%. OK I’ll take that.

#3  Profit- A couple of sales but not the kind I was looking for.

Do you see how I’ve worked through this?

• First we worked on #1 and got the traffic to click the ad.
• Then I worked on #2 to tweak the landing pages to get better optin conversions.
• Next, I work on #3 to fix the sales.

To fix each of my customers touch points, I had to focus on one issue at a time. Now, it was time to fix the sales process.

I thought I had a sales page issue and I probably still do, but we also have an email campaign that may have issues too.

I decided to test the email campaign first. The process stays the same.

Test #3

#1 Traffic – Didn’t change a thing

#2 Conversions – Sending all traffic to the winning landing page.

#3 Profit – I ran an email split test. It became abundantly clear that I had an email problem. I had 5 sales in 6 days from the winning email campaign.  (Did I mention this is a $97 product?)

It takes time to run these kinds of tests but you have to have the patience to look at your numbers and be willing to explore what WORKS and what DOESN’T WORK.

Ignore what you THINK works! Data provides the real answers.

The point of this exercise is to show how small changes to the process can make a huge impact on your bottom line.

AND I did this test without spending a TON of money.

So, you want to know my overall results of this campaign so far?

I have run this specific test over the past month. I’ve spent $1067.55 as of today. I’ve had $2037 in sales and added 480 new leads to my list.

More numbers show us this is REALLY promising.

• Lead cost = $2.22
• Lead value = $4.24

And that includes the period when we were in the hole on our advertising spend. So the lead value is actually trending much higher.

It’s time to ramp this bad boy up!

The only way to run these tests is to have the right tools!

The backbone of all of my tests are my redirects. I use redirects for every link I put out there because I want to quickly know what is getting traffic and my click stats point out the winners right away.

When doing split tests, I want to quickly know my results at a moment’s notice.

I’ve been using my own tracking software for the past 3 years because I didn’t like what was out there. I wanted something simple and functional without all the bells and whistles. I wanted something that did the basics, did it well, and did it simply.

And I wanted all the data in MY hands, not in the hands of a 3rd party. When you use redirects and tracking links heavily like I do, your entire business depends on those tracking links working 24/7/365.

I didn’t want to pay a monthly service for a limited number of links and I didn’t want to log in to someone else’s site to see my own data.

I have over 4000 redirect links in my self-hosted redirect tool.

This week, I’ve launched Simple Click Tracker to the public for a one time, lifetime support fee. On June 20th our product is going to an annual recurring program so I encourage you to check it out and save yourself some serious money!

You know how important redirects are.

You know how important click tracking is.

You know that reducing expenses increases your bottom line.

So just go grab it and try it out.

You’ve got 30 days to return it if you aren’t happy!

Simple Click Tracker is one of the quickest, easiest and most inexpensive ways to create redirects and track clicks for your business!  Check it out and save yourself some cash AND generate more profit for your business!

 

 

What’s the Fastest Route to a 6 Figure Business?

Do you ever look at the folks online who are absolutely just killing it and wonder what EXACTLY they are doing that you’re not?

Listen I can tell you the answer and it’s not what you think.

EVERY successful entrepreneur knows their numbers.

Numbers aren’t sexy. Unless those numbers are dollar signs and you know exactly how they are coming into your bank account.

When you finally experience that moment – that moment when your specific action creates a specific planned result – then you’ll understand the numbers nirvana!

The only way to increase your profit is to increase your traffic and increase your conversions.

BUT knowing exactly how you’re getting your traffic and what offers are converting is the only way to scale your business to the big time.

I have two examples of small things you should be doing to drive, change or analyze your traffic. These may seem small, but they will have a positive NET GAIN in your bank account! 

First- 

Let’s say you have a book on Kindle ( or a free report -anything that is downloaded and not hosted by you in a membership area).

You’ve spent months producing your book. In the back of it you have a resources area with links to recommended products complementing your products. (It’s your affiliate link naturally).

You load the book to Amazon and 500 people download it.

A couple of months later, 2 of the products in your resources area are no longer available and the link sends YOUR customers to a 404 error page.

How can you fix that?

Well you can pull that book down and fix the links and load it back up to Amazon, but what about the copies that have already been downloaded? Those bad links cost you money every time someone clicks.

But a more simple solution is to use a redirect link.

If you’ve been around awhile at MyNAMS, you’ll notice I use links that start with http://nams.ws  – that’s my redirect.

I can change any link any time at the drop of a hat. I can change a link in an email I sent out a week ago or a webinar I did a year ago.

Creating my own redirect allows me to do 2 things.

1- I control where my traffic goes to.
2- I can see the number of clicks I have going to that link which allows me to measure my efforts quickly

Here’s another example that proves knowing where your traffic comes from increases your profit!

Let’s say you spend a lot of time posting content on Facebook and on YouTube. You think spending time on Facebook is better since everyone else making tons of money off Facebook, right?

If you had separate dedicated links to the same content you post on Facebook and YouTube, you’d be able to see that your sales were actually coming from your YouTube audience not your Facebook audience.

Driving different traffic to the same link will NEVER give you the data you need to make educated profitable decisions about your business. 

Below is an infographic I put together about the importance of knowing the big 3 – Traffic, Conversion and Profits.

This week I’ve got one of the MyNAMS workhorse plug in’s for sale for a one time, lifetime price. Guess what it’s called?

Simple Click Tracker.

It can redirect your links, split test your links, track your links and a ton more. Scroll down and check out this infographic. If your business can benefit from better traffic, conversion and profit analysis then go check out Simple Click Tracker .

To Learn More About Simple Click Tracker and  How You Can Start Driving Educated Results Oriented Traffic, Click Here!  This one time payment with Lifetime Updates and Support won’t last long! 

What Makes You Unique?

Camp Clarity – Episode 3

By Marnie Marcus

I’m taking the Camp Clarity Course and I’ve made it to The Only Statement.

So what’s the Only Statement?

It distills your magic elixir — what makes you special. If you’re a business coach, there are thousands of business coaches.

Why should someone do business with you instead of someone else? Whatever product or service you offer, there is bound to be competition. What makes you different?

Until you know what makes you special, and until you can convey it to your potential customers, you’ll continue to blend in with the crowd.

If you’re like me and you have lots of interests and a broad-skillset, you may have a tough time narrowing down an “Only Statement” for what makes you unique.

One thing that helped me as I went through this process was to detach from the actual product or service I was offering and look at what I’m hearing from customers. I looked at what THEY say makes me unique — no matter what I’m offering.

In this vlog, I share what I discovered and my own personal “Only Statement.”

I’d love to hear your “Only Statement.” Please share in the comments below.
 

 

Click the button above to find out more about the Clarity Program!

 

Grab Your Free Checklist and Discover How to Love Your Life and Love Your Business!

Did you miss Episode 1? Check it out here.

Did you miss Episode 2? Check it out here.

 

By Ellen Finkelstein

What do most 6-, 7-, and 8-figure entrepreneurs have in common? They do webinars! Many of them do webinars every week to bring in income. And most of them are joint venture partnerships.

Why?

Because webinars are a powerful tool to grow your list, reach more people and make more profit.

What is a webinar?

I’m sure you know what a webinar is, because even if you haven’t done one, you’ve attended many. A webinar is just a way to speak online. Here are some important features of webinars:

• You can show slides
• You can usually show your face via your webcam
• You can interact with attendees via a chat box
• You can record the webinar to create a video

A powerful way to grow your list

The reason webinars are so powerful for growing your list is that everyone who registers gives you their name and email address, even if they don’t actually attend. (I like to put a statement in small print below the opt-in form that says something like, “You’ll also get a free subscription to the Change the World Marketing newsletter.”)

People like to attend webinars so just by offering one, you’ll grow your list. Yes, you have to promote it, but it isn’t hard.

In fact, for your first webinar, I recommend not selling anything – just offering free information – for the sole purpose of growing your list.

A tool to reach people all over the world

If you’ve heard about public speaking being a good way to get new clients or sell products, the same is true about webinars—but you can reach MANY more people.

I once did a webinar series that had over 3,000 people registered in 97 countries!

And because you can record the webinar, people on the other side of the world can still watch it – just later on.

A profit-generating engine

It takes time to perfect a webinar that sells, but once you have it, you can give it over and over, generating sales each time. You can even automate the process, so that you send people to the recording and let them buy on the same page.

A webinar is more powerful than a text sales page for selling. That’s because people respond better to seeing and hearing you than they do to reading text. They get to know, like and trust you.

A live webinar is especially powerful because people can interact with you, but the recording is powerful, too. In fact, a webinar recording is an easy way to create a video. (You don’t even need attendees to create a video in this way.)

Why people balk at doing webinars

But many people are afraid of webinars. Here are some of the objections I’ve heard:

The technology is scary: Only at first. Once you do 2-3 webinars, you’ll be fine.

I don’t have enough content: I heard this from people who had just written an e-book! You have enough content. You can blog posts and articles that you’ve written.

I’m afraid of speaking: Webinars are IDEAL for people who are afraid of speaking because you don’t see the attendees. And you don’t have to use the webcam if you don’t want people to see you.

I don’t have anything to sell: As I mentioned earlier, start off by just providing free information. Later, you can sell affiliate products or PLR (private label rights) content that you bought. You can sell something inexpensive at first, like a checklist or resource sheet. But know that you can sell expensive products with webinars—when you’re ready.

I don’t have a list: You can promote through social media, your friends, and partners. Facebook and LinkedIn groups are great places to post a link to your free webinar. There are also webinar directories, like tellonline.org where you can list your webinars. To find more, just search for “webinar directories.” Finally, you can use ads, such as Facebook ads.

Leave a comment if you have another objection and I’ll try to demolish it. Yup, I don’t think there’s a good reason for not doing webinars.

3 tips for profitable webinars

Here are 3 tips for profitable webinars:

• If you’ll make an offer, let people know at the beginning so it isn’t a surprise
• Use techniques to attract attention, maintain engagement, and incorporate emotion (because people need to feel that their decision is right). You do this with your content (your script), your slides, and your delivery.
• Practice in advance and watch the recording—you’ll discover a lot to improve!

The hardest part is the planning

Actually, the hardest part of doing a webinar is the planning. You need to think about your promotion in advance. If you’ll be selling something, you need a sales page. If you want to have affiliates promote for you, you need to contact them and provide email copy.

So I want to make that part easier for you. I’m offering a free document, the Ultimate Webinar Planning Worksheet.

This worksheet lays out all the steps you need to take, both before and after the webinar. You can use it over and over again. It lets you store all the details in one place – opt-in page, sales page, etc.

It will help make your webinars easier and more successful!

Here’s the link again. It will be available only through May 23, 2016.

Leave a comment with your thoughts and experiences on webinars. And please share this blog post because your friends and colleagues will get great value from it, too.