How to Start a Mailing List in 3 Simple Steps
Learn how to start a mailing list by following these 3 steps. One of the keys to building a successful business is to build responsive, targeted mailing lists. This includes your prospect list and your list of buyers. For the purposes of this article, we’ll focus on how to build a prospect list.
When you are building your email list, always keep in mind that you don't want everyone to sign up for your freebies. Instead, focus on your ideal client or customer's needs. Know their pain points and focus on attracting those people.
To have a quality list, you need a specific target that craves what you offer.
How to Start a Mailing List
Step 1: Create an Enticing Lead Magnet
Your first step is to do your market research to find out what your market wants. You can do this by visiting marketplaces like Udemy.com, ClickBank.com, and Amazon.com to see what sort of infoproducts they’re already buying. Look for bestselling products in your niche and multiple products on the same topic, both of which are signs that a product is popular.
The key here is to find out what type of product people are buying, but then create something fresh. In other words, don’t copy anyone’s product. Instead, create a product on the same topic with your own fresh perspective and unique tips and information.
Step 2: Capture Leads
The next step is to set up a landing page so you can start capturing peoples’ information.
Here you need two things:
#1 A Trusted Autoresponder
#2 Compelling Content for Your Lead Page
If you’re not familiar with how to craft benefit-driven sales copy, then outsource this task to a professional. Search Google for copywriters, or post a job on a freelancing site like UpWork.com.
Step 3: Create Emails
Every email you send from your initial autoresponder series through all live broadcasts should seek to build relationships and presell your offers.
With Those Goals in Mind, Follow These Tips
Provide Useful Yet Incomplete Information
The useful information helps you build good relationships with your subscribers, while the “incomplete” information gives you an opportunity to sell the rest of the solution on the backend.
For example, you can provide really good and useful dieting tips, and then sell a diet guide at the end of the email.
Promote One Offer Per Email
This helps boost your conversion rate.
Create a series. People rarely buy a product the first time they hear about it. That’s why you’ll want to send three to five emails for each product you’re promoting.
For example, if you’re selling a diet guide, then you might send out a three-part series called “The Three Keys to Rapid Weight Loss.” Each email would provide one useful key and then promote the offer at the end.
Why Build an Email List?
Building a solid, responsive list of your ideal clients and customers is vital for the success of your business. You need buyers, right?
Done correctly, your list will be loyal, repeat customers.
Building a responsive list is about taking these steps:
When you build a responsive list, then making money is as simple as promoting offers that you know your audience will really love. So, go ahead and put this information to work to start building your list as soon as possible!
Are You Ready to Take Action and Build Your List?
Every month, the MyNAMS Insiders Club focuses on a foundational business topic all businesses need to create sustainable long-term income. July is our Listbuilding Mastery. If you are ready to grow your list, join us for a $1 trial. You'll get access to all of our workshops, challenges, courses, templates, workbooks, monthly PLR, plus our weekly mastermind!
It's the best deal for growing your online business. You’ll be part of a community of like-minded business owners and leaders. You won’t be alone in your list-building process.
Was this article helpful to you? If so, please share it.
Do you have any list-building tips you have used successfully? If so, please share in the comment section below.
Are You Ready to Start a Mailing List?
You won't have a profitable business if you don't have a targeted buyer's list. People who you have pre-qualified as potential buyers.
Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?
Let us help you:
David Perdew is the CEO and founder of NAMS - the Novice to Advanced Marketing System. He’s a journalist, consultant, and serial entrepreneur who has built one of the most successful and fastest-growing business training systems online today called the MyNAMS Insiders Club.
The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.
He took a year off in 2003 to personally build a 2200 square foot log cabin in north Alabama where he and his wife and two dogs and a cat live on 95 acres of forest with four streams and 60-foot waterfall.
The NAMS team includes his daughter, Jen, who is an email marketing and automation specialist. Jen runs the day to day business and is one of the primary trainers in our MyNAMS Insiders Club.