7 Ideas for Best Sales Email Subject Lines

7 Ideas for the Best Sales Email Subject Lines

Having the best sales email subject lines is the most important part of your email.

If it doesn’t get your subject’s attention and entice them to open your email, then even the most spectacular newsletter you’ve ever created won’t get read.

That’s why it’s so important for you to take your time to create subject lines that get clicks. To that end, check out these 7 tips and ideas for finding the best email subject lines to increase your open rates.

1. Best Sales Email Subject Lines Keep It Short

Most email clients truncate your email subject line, meaning your subscribers aren’t going to see the whole thing if it’s too long. That’s why you’ll want to keep your subject line to 60 characters or less.

Note, some email marketers have tested subject lines and found that even shorter subjects get more clicks. How much shorter? About 30 characters.

This may not be true for your particular audience, which is why this is something you should test out for yourself to find out what types of subject lines create the best response.

2. Present a Benefit

When people see your email, they’re going to be wondering, “What’s in it for me?” In other words, what benefit will the subscriber get if they click on and read your email?

Whenever possible, your subject line should answer that question.

For Example:

Six surefire housetraining tips (see inside)

The easiest way to lose weight

How to double response rates

3. Arouse Curiosity for the Best Sales eMail Subject Lines

Another way to get more people clicking on your subject lines is by arousing curiosity.

You can do this in the following ways:

Ask a question. For instance, “Are you making these dog training mistakes?”

Use a question mark on a statement/claim. For example, “Best fat loss tip ever?”

Arouse curiosity about how someone will get a benefit in what seems like a counterintuitive way. For example, “Eat chocolate and still lose weight?”

As always, arouse curiosity in a relevant way.

4. Convey Urgency if Appropriate

If you have an email that’s urgent, such as an offer that ends soon, then convey this urgency in your subject line. Such as, “Last chance for 50% off”.

There are two keys to this strategy:

Use the strategy sparingly. If you’re making every email sound urgent, you’re going to lose credibility.

Don’t use fake urgency/scarcity. If it’s not truly urgent, then don’t make it sound like it is. Obviously, faking urgency will destroy your credibility.

The overall key here is that you’re looking to help people. It’s HELPFUL to let them know if time is running out on a special offer, as they’ll be upset if they miss it. But, it's NOT helpful to try to boost response with fake scarcity claims or similar tactics.

5. Be Specific for Effective Subject Lines

The more specific your subject line, the more credible and attractive it will be. That’s why you’ll want to be precise and specific when using numbers.

Consider these two examples:

“Reasons why you can’t lose weight…”

Versus

“7 reasons why you can’t lose weight…”

In most cases, the second line with the specific number (7) will get more clicks than the first headline.

6. Personalize Subject Lines

If you collect first names while building your list, then from time to time, use the recipient’s first name in your subject line. Not always, as doing so will lessen the impact of this strategy. But do it from time to time to highlight a significant email.

For example:

“Hey [first name], do you want more sales?”

7. Ask a Question

Asking a good question in your subject line can engage readers, arouse their curiosity, qualify them, and get them clicking through. I’ve shared a couple of examples above of how to ask questions in your subject lines.

Here are three more examples:

Is this food sabotaging your diet?
Do you love Paris?
Are you at risk of a heart attack?

Conclusion for Ideas for the Best Sales eMail Subject Lines

Your email subject lines can make or break your entire email campaign's success, which is why it’s a good idea to take your time to craft compelling subjects. Start by brainstorming several subject lines using the tips and best practices above, and then test the best subject lines to see which ones produce good results for you.

We'd love to hear about how you use email marketing in your business. Let us know in the comments about your subject line style that gets the most opens.

If you found this informative, please share using the buttons on the left.

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I have been floundering around trying to make my gardening site profitable for two years and just could not get it to grow.

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effective subject lines for email marketing

Email Marketing is not dead! In fact, without email marketing, you won't have a profitable business.

Think about it - it's a vital part of your sales process. Without it, how will your ideal clients and customers know when you are launching a new program or product?

Join us this month for the MyNAMS Insider's Club Challenge called "Email Marketing Mastery".

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Yes, I need to master email marketing for more sales!

The Novice to Advanced Marketing System is a step-by-step system focusing on Team, Training and Tools to help novice to advanced business people build a Simple, Scalable and Sustainable business.

Founded by David Perdew over 15 years ago, he recently retired and his daughter, Jen Perdew, who has been working at NAMS since 2011 purchased the business.

Jen is now the President and CEO of NAMS and comes from a customer service, operations, and employee training background.

Jen has always loved digging in and getting her hands dirty with automation and coaching. Jen's an implementer and focuses on moving her clients as quickly as possible down the path to success. and has since taken over most of the technical training in the business. NAMS is one of the most successful online communities today, specializing in training and proprietary productivity software tools.

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Make Money Blogging Fast or Build Your List? Why not both!

By Jen Perdew Leave a Comment

Which do you want to do? Make Money Blogging Fast or Build Your List? Why not both!

People get confused about their blog because they don’t know whether they’re supposed to make money blogging fast, or build your list.

I get that question all the time. We suggest doing both.

Everyone is talking about how blogging for profit as a fast and easy way for you to earn a living.

Well, I’m not so sure about fast or easy…

But there is a way for you to increase your list size and make your blog profitable.

First, let me tell you my theory on blogging. This is how I’ve made money blogging.

My blog is not my primary source of income.

I’m interested in list building because there is a ton of value in creating a list but also making sales.

But normally if you’re interested in niche blogging for profit, you’re going to have to promote a ton of affiliate products.

Nothing wrong with it except that you give up control when you’re sending all of your traffic somewhere else.

So here’s how we do it.

We write “Epic” or “Cornerstone” content

These are blog posts that are fairly evergreen. They can be used over and over again because they educate the reader on a topic that isn’t going out of style. Or isn’t a fad.

Already, you can see that blogging is a very strategic activity. We don't just throw up a bunch of content and hope you'll read it. There's a process.

Being clear on the goal is key. And our goal is to focus on list building AND making money from blogging at the same time.

When we write an epic or cornerstone piece of blog content, we’re implementing an income stream strategy. Let’s go through the process next.

I write two posts!

YUP. You heard me.

Blog post #1 is my list building post.

It’s the post that lives in the blog section of my website and I use to promote on social media.

The call to action for this post is an opportunity for the reader to sign up for something free. Normally a lead magnet, a download, checklist…something valuable and something that relates to the topic I’m writing about.

Blog post #2 is my sales post and I don’t put it in the main blog on my website. I use a category called exclusive member content.

It’s just a way for me to stay a little more organized.

This is a duplicate of post #1 but instead of giving the reader an opt-in opportunity, I give them a sales opportunity.

Even though it may seem like I’m doubling my efforts, I’m not at all. Writing the blog post is the hardest part of this project. It takes very little time to change out the call to action.

And I’m creating content for two completely different segments of my market.

I love using blog content to engage with the readers on my list.

But they’re already on my list and they have access to all my lead magnets and free content anyway. Why would I want to show them content that asks them to sign up for my list again?

I don’t.

So when I’m sending out a blog post to my existing list, I give them an opportunity to buy the product I’m writing about.

This strategy works well.

Let me give you a quick breakdown of the tools I use to do this and I’ll show you an example of a piece of content and reveal the results over the past 90 days.

Steps To Start A Blog For Profit

Step 1 - Get Started Writing Your Blog Post:

Before I write one word of my blog post, I’ve chosen my call to action. That way my content is SUPER CONGRUENT with my CTA. So I’ve picked my lead magnet and I’ve picked the product I’ll be promoting.

I use Google Docs to get started. I think about the topic, do a little research to find experts and statistics that back up my premise, and then, I just start writing.

Once I’ve done my first draft, I re-organize a little bit to make sure I’m really hitting the points I want to hit.

Step 2 - I optimize it for the best search engine results:

Using my best keywords allows me to write content that will easily be found on the web. While I do want to share my content on social media, I also want my content to be found organically. To do this we use Long Tail Pro (this is an incredible keyword search tool).

After finding the keywords, make my edits to the content to make sure the keywords fit in nicely, make sense without falling into the keyword stuffing trap.

Step 3 - Search for appropriate images:

Sometimes I spend more time looking for the perfect image than I do writing the post. I use DepositPhotos, Stock Unlimited and Canva to create my images.

Step 4 - Embed my call to action on the post:

I use a tool I love called Optin Monster. This is a pop-up creator. I’ve been using it for 3 years and it pays for itself 100 times over each year.

I like to use Optin Monster because I can really track my conversions. I can create single campaigns and use them in multiple places. For example, one single pop up can be used as an exit pop, a timed pop-up or an embedded opt-in. I know that sounds a little complicated so here’s a visual of what it looks like.

This is a campaign that’s generated a TON of leads and sales.

Example: Post #1 call to action is for list building

I distributed this on social media and ran Facebook ads to it.

I’ve had over 800 opt in’s from this blog post since I published it 90 days ago.

This is an image of the pop-up.

I’ve used this pop-up in two places.

As an exit pop and when someone reads 80% of my content. If the reader has made it 80% down my page then they are uber engaged.

Example: Post #2 call to action is for sales

This is the same exact content as post # 1 except the call to action is different.

This post has generated over $2000 in sales by dripping it out to our existing list over the past 60 days.

I’ve used this pop up in two places as well.

First, it shows up when the reader has made it 80% of the way through my content. Same reasoning as above. 80% means engaged.

It’s also used as an embedded call to action at the bottom of the post as well.

So if you’re looking to make money blogging fast, there are few things to decide.

Do you want to primarily be a blogger who generates a ton of content or do you want to use your blog as another way to engage, communicate and educate your readers?

I’m not saying you can’t do both.

But if you’re in a business like mine, where you have your own products, you need to constantly focus on building your list and selling your products. Creating these types of epic or cornerstone posts is a great way to do it.

The biggest mistake I see folks make with their blog is they don’t have a purpose. They write content just to write content. They don’t monetize it well and they definitely don’t use it to build their list.

If you’re ready to make money with your blog, pick up my report called 6 Figure Blogging. It’s all about using the best monetization strategies even if your just getting started. It’s possible to make your blog profitable. You’ve just got to follow the steps and create content with a purpose.

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